FISH IT WELL

Whether you’re a seasoned guide or a kid taking her first cast from the family dock. Whether your home waters are Tokyo Bay or Bristol Bay. Whether you pull a drift boat or tournament-ready rig, Simms is committed to lowering the barriers that stand between the world’s rivers, lakes and open waters and those who hear their call. Because we’ve seen with our own eyes the power our sport has to unite people, relieve stress, develop character, restore watersheds and ease personal suffering. Which is why we believe the more people who pick up a rod and take a cast, the better off we’ll all be.