CHEEKY

Founded in 2009 by a group of close friends and fishing buddies, Cheeky Fishing set out to disrupt the fly fishing industry by challenging its traditionally stuffy, uninspired vibe. Frustrated by the bland, monotone gear dominating the market, the founders launched the brand from a Boston apartment with a vision to blend high-performance engineering with bold, vibrant aesthetics. By pioneering eye-catching, non-traditional colorways, Cheeky injected fresh energy into the sport, quickly becoming a favorite among a new generation of passionate, do-it-yourself anglers 

Customers love Cheeky Fishing because they refuse to compromise on substance for style. Every reel—from the award-winning, fully sealed Cheeky Burst and Spray series to the Euro-nymphing friendly Sighter—is built to handle the absolute beating of hard days on the water. Celebrated for their ultra-smooth drag systems, massive arbor design for fast line pickup, and lightweight aerospace-grade aluminum builds, these reels are engineered to fight everything from bank-side trout to hard-charging flats predators. Backed by an unrelenting commitment to inclusion and top-tier customer service, Cheeky delivers the reliability you need when all hell breaks loose on the river.