New Phase

New Phase has built a solid reputation within the outdoor industry as a specialized B2B wholesale distributor of high-utility fly boxes, fly cups, and essential fly fishing accessories. Operating with a strict business-to-business model, the company focuses entirely on serving fly shops, commercial tying operations, and retail outfits. By acting as a reliable inventory partner, New Phase streamlines the supply chain, ensuring that retailers can keep their retail walls fully stocked with functional, durable tackle management gear. The brand's primary area of expertise lies in providing high-volume, reliable storage systems designed to handle the rigors of retail displays and streamside travel. From specialized, custom-molded fly boxes featuring high-density foam inserts to heavy-duty fly cups engineered for organized counter sales and sorting, New Phase products are built to maximize retail efficiency and product presentation. Their accessories focus on utilitarian designs that eliminate unnecessary complications, making it easier for shops to package, present, and protect their inventory. Retailers and fly shop owners choose New Phase because their catalog bridges the gap between premium storage utility and competitive wholesale value. Their commitment to keeping deep, accessible inventory on hand means retail partners can restock quickly to keep pace with changing fishing seasons and local hatch cycles. When you stock your business with New Phase gear, you are partnering with a distributor that understands the commercial demands of the angling market and delivers the dependable hardware required to keep retail operations running smoothly.