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Launched in 2022 in Bozeman, Montana, Skwala Fishing was born from a desire to "shake up" a fly fishing apparel industry that had become stagnant. Founded by Kevin Sloan—an industry veteran with roots at Orvis, Sitka Gear, and Simms—Skwala is comprised of a small, elite team of "trout junkies" with over 100 years of combined experience. Their mission is simple: to create technical gear so thoughtful and comfortable that you hardly notice it's there, allowing you to focus entirely on the fish