Collection
ECHO
ECHO BOOST FRESHWATER FLY RODShop the ECHO Boost Freshwater Fly Rod at the Ugly Bug Fly Shop! Built upon the original Boost series, this fast-action 4-piece rod is engineered for aggressive casting strokes to achieve maximum line speed.
ECHO
ECHO GECKO OUTFITThe Gecko is the ultimate fishing tool for little guys and gals. With a modest, forgiving action and kid/hippy-friendly cosmetics, the Gecko is ready for action.
ECHO
ECHO INDICATORShop the ECHO Indicator Fly Rod at the Ugly Bug Fly Shop! Featuring an extended 9'6" to 10'0" length, this powerful nymphing rod offers maximum line control to cast heavy multi-fly rigs and achieve long, drag-free drifts.
Ugly Bug Fly Shop
Guides Choice Hares EarOne of the most productive caddis on the N. Platte, Sporting more flash than a normal Hares ear, it is a favorite amongst the guides!
HATCH
HATCH ICONIC REEL 5 PLUSShop the Hatch Iconic 5 Plus Fly Reel at the Ugly Bug Fly Shop! Precision machined in the USA, this ultimate 5-7wt crossover workhorse delivers elite stopping power for trophy trout, bonefish, and light steelhead.
SIMMS
SIMMS M'S THERMAL PANTThermal Midlayer Bottom- Our warmest midlayer for cold days, the M's Thermal Pants feature a grid-fleece interior that traps heat next to skin, without adding bulk or limiting range of motion. Now for sale at the ugly bug fly shop
Montana Fly Company
JIG MINI BUGGERThe Jig mini Bugger is a tungsten weighted fly, that can be fished as a small streamer or thrown under a nymph rig!
Alpine Tackle
Gore-Tex Fabric PatchesGORE-TEX patches for tears in jackets, pants , waders or whatever else you might need to fix! Two adhesive backed patches can be cut to size for almost any hole or tear.
Includes one 3" circle and 2" X 4" Rectangle.
Solitude Fly Company
PINE SQUIRREL SKINNY LEECHA simple yet effective pine squirrel leech great for the North Platte River and surrounding tailwaters!
Simms Fishing Products
SIMMS ALUMIBITE STAR CLEAT STUDThe AlumiBite™ Star Cleats work directly with the Simms StreamTread™ lug pattern for traction you can trust on varied river bottoms and mossy rocks.
Hareline Dubbin
HARELINE ICE DUBShop Hareline Ice Dub, the ultimate fly tying dubbing for freshwater and saltwater flies. This premium, high-sparkle synthetic dubbing styles beautifully and features specialized UV colors with a deep blue flash.
Montana Fly Company
THIN MINT JIG BUGGERA jig-style version of the legendary Thin Mint streamer that sinks quickly, moves naturally, and catches trout year-round.
Angler's Book Supply
THE CURTIS CREEK MANIFESTOThe Curtis Creek Manifesto is a classic fly fishing book packed with practical knowledge, fishing stories, and plenty of personality.
Simms Fishing Products
W'S HARBOR FLEECEHeavyweight fleece with durable overlays delivers warm, everyday coverage from dock to town.
grundens
TURBULENCE HYBRID HOODIEMaster your temperature regulation with the Grundéns Turbulence Hybrid Hoodie. Built with a recycled stretch shell, body-mapped G-Loft insulation, and water-resistant C0 DWR, it is the perfect fly fishing mid-layer.
ORVIS
HYDROS IV SPOOLSwitch fly lines in seconds with the Orvis Hydros Spare Spool [Orvis Hydros® Spool - Orvis]. Crafted from corrosion-resistant anodized aluminum, this precise-fit replacement spool adds instant versatility to your Hydros reel frame
SIMMS
M'S SIMMS CHALLENGER SOLAR HOODY WAVE TALLOWBeat the humidity in the Simms Men's Challenger Solar Hoody in Wave Tallow. Engineered with UPF 30+ sun protection, targeted high-airflow panels, jersey-knit stretch, and HeiQ tech, it maximizes cooling comfort.
SIMMS
M'S SOLARFLEX HOODY HALF MOON PALE PINEBeat the heat in the Simms Men's SolarFlex Hoody in Half Moon Pale Pine. Engineered with UPF 50+ sun protection, HeiQ stain and odor tech, a 3-panel snap hood, and thumbholes, it is the ultimate lightweight fishing shirt.