Ugly Bug Fly Shop

Established in 1983 in downtown Casper, Wyoming, the Ugly Bug Fly Shop has spent over forty years serving as a premier, full-service outfitter for the central Rockies. Operating as a proud, Orvis-Endorsed Outfitter on the legendary North Platte River, the shop seamlessly combines a world-class retail storefront with elite guiding services and private river lodging. Built on an uncompromised passion for the sport and a deep connection to the Wyoming angling community, the team has dedicated decades to helping both recreational newcomers and seasoned pros maximize their success on the water.  The hallmark of the Ugly Bug Fly Shop is its meticulously curated selection of top-tier gear, extensive fly-tying materials, and region-specific flies. Anglers travel from across the globe to access their tailored fly bins, which feature famous, custom-tied local patterns like Rock Worms designed specifically to fool trophy rainbow, brown, and cutthroat trout on blue-ribbon waters like Grey Reef and the Miracle Mile. Stocking leading brands such as Orvis, G. Loomis, and Hardy, the shop ensures that every rod, reel, line, and leader on their shelves has been rigorously field-tested to withstand the demanding conditions of central Wyoming's fast currents and heavy hatches.  In tandem with Crazy Rainbow Fly Fishing, the shop provides unforgettable guided float trips, walk-and-wade excursions, and private river access that elevate the traditional fly fishing experience. Customers and professional guides choose the Ugly Bug because it functions as an authentic, customer-focused resource driven by local expertise and field-proven knowledge. Whether you are stocking your fly box for a weekend cast, pulling up to the bench with premium Whiting Farms hackle, or booking a multi-day drift boat adventure, the Ugly Bug Fly Shop delivers the premium hardware and trusted advice required to confidently heed the call of the river