Collection
ORVIS
ORVIS RECONCrafted in the USA, the Orvis Recon is a rugged, high-performance rod series built for relentless versatility and "go-anywhere" durability.
cortland line company
GUIDE SERIES FRESHWATER FLY RODCortland Line's Guide Series performance rods offer premium performance at an affordable price.
ORVIS
ORVIS RECONCrafted in the USA, the Orvis Recon is a rugged, high-performance rod series built for relentless versatility and "go-anywhere" durability.
Hardy North America
RESONATE FLY REELHARDY RESONATE FLY FISHING REEL- The Resonate is the ideal reel when looking for the lightest most reliable option available for light line styles of fishing.
ST. CROIX
IMPERIAL FLY RODThe St. Croix Imperial® USA is an American-made icon, combining sixty years of tradition with modern carbon technology to deliver powerful, multi-purpose performance.
SITKA
SITKA ASCENT SHOEBlur the lines of performance with the SITKA Ascent Shoe. Launching August 4th, this innovative footwear combines the lightweight comfort of a trail runner with the rugged stability and durability of a mountain boot.
ST. CROIX
LEGEND ELITEThe 2026 St. Croix Legend Elite Fresh is an award-winning, medium-fast powerhouse engineered with advanced carbon technology for elite power, control, and feel across any water.
AIRLITE
AIRLITE ASPIRE COORS FLY RODThe limited-edition Coors Banquet × Airlite Aspire 905 fly rod delivers a smooth, versatile 9’ 5-weight action. Includes a custom combo case and benefits Trout Unlimited river conservation. Returning Summer 2026.
grundens
Grundéns DECK-BOSS™ SandalComfort, performance, and style meet in the Deck Boss Sandal. Built with SeaDek™, it delivers durable, shock-absorbing support, excellent traction, and reduced fatigue.
ECHO
ECHO LIFT FLY RODShop the ECHO Lift Fly Rod at the Ugly Bug Fly Shop! Built on the legendary ECHO Base platform, this affordable 4-piece, medium-fast action fly rod is perfectly fine-tuned to suit a massive range of casting styles.
RICHARDSON
RICHARDSON HAT WITH UGLY BUG LOGO ON FRONTA hat showing off the ugly bug stonefly sporting an adjustable back for all head sizes!
Umpqua Feather Merchants
NORTHFORK SLING PACK COBALTSave big on the Umpqua Northfork Sling Pack, now on sale at the Ugly Bug Fly Shop! This premium shoulder pack holds up to six full-sized fly boxes and features an integrated net slot, external fly patch, and custom VersiLoop tool docks.
Sage
SAGE FOUNDATION FLY RODSAGE FOUNDATION FLY ROD- The FOUNDATION has a fast action providing excellent casting power and effortless control.
Solitude Fly Company
RUSTY TROMBONEOne of the most popular streamers on the North Platte, this is a must have in all streamer boxes!
ABEL
ABEL SDS WYOMING BUFFALO REEL 7/8The Abel SDS (Sealed Drag Salt) takes all the power, reliability, and smoothness of its smaller counterpart and combines them in a larger package capable of taking on saltwater gamefish of all sizes.
