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SIMMS
MEN'S GRATEFUL DEAD GUIDE WADER$999.95
Upper: 3-layer waterproof, breathable Gore-Tex Shell; Lower: 4-Layer waterproof, breathable Gore-Tex Pro Shell.
Montana Fly Company
WHITE'S CADDIE SHACK$2.25
Ugly Bug's very own and full time guide, Dustin White, curated this pattern after hundreds of days on the water, trying to find the perfect bug for a caddis hatch!
Hardy North America
HARDY 1939 GM BOUGLE$695.00
These reels feature the time tested Mark II check mechanism and are finished with a dark gun metal anodization, reminiscent of the original.
ORVIS
ORVIS HYDROS REEL II 3-5WT$259.00
The fully sealed drag with stacked carbon and stainless steel disc washers is still one of the strongest in the industry, with zero start-up inertia. Matte type II anodized finish, standard large arbor size which balances better with lighter-weight fly ro
Ross Reels
ROSS EVOLUTION LTX REEL 4/5$475.00
The drag debuting with the LTX is over four times stronger than its predecessors’, while retaining the sound and feel that helped make the Evolution an icon. This allows it to perform not only as a perfect trout reel
R.L. Winston Rod Co.
R.L. Winston Air 2$1,195.00
These rods can do anything – present tiny dry flies to wary trout on flat water, cast a heavy streamer to the far bank in the wind, launch the entire line when you need it, and make quick, accurate close-range shots.
SIMMS
GRATEFUL DEAD HOODY FOUNTAIN PRINT$89.95
Whatever the season, place or scenario, the Men's Simms Logo Hoody is ready to make moves. Featuring cotton-blend comfort under the hood with a classic fit that's highly hospitable and hard to quit.
ORVIS
ORVIS PRO WADING BOOT - HYBRID$279.00
Orvis fly fishing boot Hybrid felt inner sole, surrounded by industry-first Michelin Outdoor Extreme outsole for best-in-class wet rubber traction
Grey's
GREYS TITAL REEL$259.95
Greys all new flagship fly reel is fully constructed in bar stock aluminium and fitted with either a fresh or saltwater sealed disc drag system.
Montana Fly Company
Coffey's Cone Head Sparkle Minnow$4.95
Coffey’s sparkle minnow is one of the most productive little streamers in the West. Whether it be silver, brown or olive this streamer deserves a spot in every flybox.
ORVIS
MEN'S ULTRALIGHT BOOT$198.00
Orvis made them even lighter than before without sacrificing performance. Michelin® rubber outsoles are super grippy.
RICHARDSON
UNDERWOOD TROUT SWIPE$29.95
Custom Underwood Ugly Bug Fly Shop logo available in everyone's favorite hat: The Richardson 112.
ECHO
ECHO TROUT X FLY ROD$399.99
ECHO TROUT X FLY ROD- designed specific for trout, one of the best bang for the buck fly rods on the market.
Montana Fly Company
MFC STAINLESS STEEL HIP FLASK$29.95
Stay hydrated in style with these artisan flasks from Montana Fly Company
Simms Fishing Products
SIMMS TRIBUTARY HIP PACK BASALT$89.95$71.97
Mobile gear storage made for your every move, the rugged Tributary Hip Pack offers ample storage, multiple carry options and a smart feature-set for full days on the water.
SIMMS
M'S FREESTONE Z STOCKINGFOOT$479.95
Loaded with smart features and built to last, the Simm's breathable, mobility-friendly Freestone Z Stockingfoot waders come equipped with a convenient zippered construction for easy on/off and quick relief when nature comes knocking.
ORVIS
ORVIS HYDROS REEL IV 7/9 WT$289.00
The fully sealed drag with stacked carbon and stainless steel disc washers is still one of the strongest in the industry, with zero start-up inertia.
Umpqua Feather Merchants
PETE'S CARPET BUG$2.25
This Sowbug pattern is a fan favorite on the North Platte, especially in the early Spring!























