
Experience the Legacy of Orvis
Find the Gear That Fits Your Adventure
Discover top-quality gear tailored to your adventure. From premium fly fishing equipment to durable outdoor apparel, find everything you need in one place.
Expertly Curated Brands
We bring you the best in fly fishing, outdoor gear, and apparel from industry-leading brands. Shop trusted names known for quality, innovation, and performance.
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Explore Our Large Collection of Fly Rods
From precision to performance, find the perfect fly rod for any fishing style. Shop top brands and expert selections for every angler.

Guided fishing trips and lodging
Experience world-class fly fishing with expert guides and premium lodging. Whether you're a seasoned angler or a beginner, our tailored trips offer the perfect adventure on pristine waters.
Our Customers Love Us!
We take pride in delivering top-notch products and exceptional service. Our customers consistently rate us 4.9 out of 5 for quality, reliability, and support. See what they have to say!

We fished with Ryan on the third day of the 2025 Grey Reef flush. The morning started off slow, but once the water stabilized at around 500 CFS, the action picked up, and we began hooking fish. Ryan was an outstanding guide—highly knowledgeable, incredibly patient, and skilled at putting us on fish. He helped us land several impressive rainbows, including an exciting double hookup. To top it off, he provided a delicious riverside lunch. It was an unforgettable day filled with great fishing and lasting memories—highly recommend!"

First time on the North Platte. Spent 2 days floating with Ryan the guide. Very well organized guide service, met at crazy rainbow to check in. Launched from Ugly Bugs private boat ramps. Check in, launch, lunch, takeout logistics were well organized. Ryan & all the other guides were outstanding, knew the river well, very knowledgeable about the area and overall fishery. Ryan took his time to understand what we wanted to do each day and how we wanted to fish and then tailored the day to our requests and always went a little bit extra to get us on fish! Great guide, great guide service and I’ll be back with my fishing buddies for sure.

By far the best experience I’ve ever had fly fishing. Mike Graham is the best guide on the water in my opinion. He taught me a ton, and caught a bunch of beautiful fish. Will definitely be back! Thanks Mike and the ugly bug shop!

Such a friendly group of people. The staff is super helpful and knowledgeable. The selection of gear and apparel is the best in town. We’re booking one of their float trips on Grey’s Reef this winter, can’t wait!

I cannot give the Ugly Bug enough positive stars. Blake, his guides, and shop staff will make you want to come back every year. The North Platte is the absolute bomb when it comes to fly-fishing destinations. The Ugly Bug will keep you on the fish as the seasons, weather, hatches, and river conditions change throughout the year.

Amazing family vacation! Our Ugly Bug guides Devin, Kody, and Fish were great! We caught a lot of 20" plus both days. Our 11 year old daughter caught a 22" with Devin and husband caught a 23" with Kody. Laurie was an awesome host at the Crazy Rainbow Lodge. Cici helped us plan everything perfectly! Can't wait to come back!

Friendliest and most knowledgeable bunch of folks around. Unlike several fly shops I’ve been to, they don’t treat you any differently or speak condescendingly because you happen to have a set of sweater yams. Whether you’re completely green or an old-timer dry fly purist, they’ll help you with exactly what you need every time.